Lisa Odenweller

About Lisa Odenweller

Lisa Odenweller is a serial entrepreneur and single mom of three. As a true
visionary and pioneer, she has created two of the hottest wellness brands over
the last decade, including her latest venture, Kroma Wellness. As Founder and
CEO, she takes the complexity out of making healthy choices with premium
“instant” foods and beverages that highlight one of her signature talents: an
unrivaled ability to marry function and flavor. Backed by notable investors
including Gwenyth Paltrow, Dick Costolo and Amy Schumer, Kroma has
generated both critical acclaim and remarkable revenue since its 2021 launch
(Their first-year gross sales hit nearly $8M.) Previously, Odenweller founded
Beaming Wellness, the first superfood cafe concept in the country, growing it to
10 locations in Southern California in just four years before selling to Earthbar in
2018. In her down time, Odenweller can be found taking dance classes at
Forward Space in NYC, hiking in Malibu or speaking at business conferences
around the world.